Posted tagged ‘Barna Research’

Baristas and The Bible

May 12, 2018

WORDS FROM W.W.                                                      May, 12, 2018

                                

It feels a little bit like “Baptist Mom Guilt” (BMG) is being laid upon me, and yet there is sad truth to it!

In The American Bible Society’s 2018 State of the Bible, Barna Research announced that 37% of Americans say that coffee is a daily necessity for them. The Bible was viewed by 16% as a daily necessity. Between java and Jesus were “something sweet” (28%) and social media (19%).

I’m feeling an altar call for repentance! I’m sitting on my usual last stool on the right at my local Starbucks as I write these words! I know the names of my baristas better (Cody, Rhea, Sara, Katie, Steph, Chase, Viv, and Kallie) than the order of the Minor Prophets (Hosea, Joel, ehhh…)! My Keurig gets more use than First and Second Kings!

I too often fall into the category of those who say, “I’ve heard it all before!” I admit that there are times I look at my Bible like it’s a replaying of It’s A Wonderful Life. Nice, heartwarming, great story, and…flip it over to the Kentucky basketball game and see what the score is?

Surprisingly, my generation and the generation older than me are the two generations more likely to say coffee is needed. Baby boomers (47%) and those 75 years of age and older (46%) put the dark roast as the best part of waking up. Millennials and Generation X are both in the low 30%’s. 

What is even sadder (Hear the BMG again!) is the plethora of Bibles of different versions and reading levels that are available. Go to a Mardel’s and there is a long, floor-to-ceiling, wall of the Word! There’s Bibles for seniors, youth, single people, divorced folk, people in need of healing, military, moms and dads, young couples, and pentecostals. There has been market saturation of scripture, and yet for more and more folk it’s lost it’s appeal, kind of like Rocky 7. 

And I guess if there’s going to be change it needs to start with me! Am I willing to pray for the centrality of the Word of God in my life? Will I allow my spirit to sip through a couple of Psalms today just as much as my Pike Place medium roast? Will my Bible speak to me today as much as this morning’s barista, the warm and friendly, Cody? Will I be as concerned about what God would reveal to me in Philippians today as I am about getting the right mixture of cream and sugar in my brew? 

As the patronage of Starbucks increases the interest in scripture decreases. Barna found that the percentage of people who said they wished they would use the Bible more is lower than it has been in seven years. 

The interesting thing that I’ve noticed at Starbucks is the number of people who read their Bibles here while sipping on a latte. I’ve noticed groups of three or four engaged in bible study. Maybe in some weird way a coffee shop can be a “brewing ground” for increased use of those leather-bound books of God’s story!

I’m pulling out my iPad right now to take a couple of gulps!

(Statistics from Lifeway Facts and Trends, May 11, 2018)