Posted tagged ‘customer’

Yelping The Church

July 1, 2019

WORDS FROM W.W.                                                    June 30, 2019

 

My wife is a “yelpster”! She uses Yelp to see what people have said about restaurants, hotels, tourist attractions, and businesses. On vacation we choose the eating establishment on the basis of what the Yelp reviews tell us. Sometimes we’ve been thankful for what the review has said and we’ve experienced. Other times we’ve wondered if the reviewer was at a different restaurant than the one we went to.

It’s amazing how one customer can talk about a restaurant in such glowing terms and another person can give a review that makes it less appealing than the school cafeteria. One gives it five stars and the other one star. Amazing the difference!

I noticed that people can now give church reviews on Yelp. The Bible refers to the followers of Jesus being “the salt of the earth”, but a person needs to take the Yelp church reviews with a grain of salt. One review talks about how friendly and welcoming a church is and that they have coffee and snacks available. Another talks about the biblical application to everyday living that the sermon emphasized. Still another talked about how great the music was, almost like being at a concert.

OR there were reviews that criticized the music, trashed the sermon, made fun of the pastor, lambasted the greeters for not greeting. And these were reviews of the same churches where reviewers had experienced almost divine encounters. 

Yelp is the new proclaimer! So when you invite your new neighbors to come to Sunday worship with you they may very well say that they will talk it over and get back to you…and then bring your church up on Yelp for the decision. (Church strategy: Have its members flood Yelp with great reviews!)

Here’s the thing! Yelp is all about the customer…where she can get the best service, where the best steak is served, where a trustworthy mechanic is located…it’s all about the buyer, the customer. How many times can I write that word…customer?

The church is all about the Christ. For many of us our “custom” has been to worship on Sunday morning as a part of a congregation where the name of Jesus Christ is proclaimed and worshiped. That’s our custom, but we aren’t customers.

It’s a sign of how the proclamation of the gospel has been altered when we get the idea that we’re looking for the best deal, the best music, the greatest preacher.

I get murmurings and open admissions from so many people- followers of Jesus, mind you- who talk about swapping churches, changing churches, trying a different church, as if they are changing their bed linens. There’s no connecting commitment, no sense of being a part of a spiritual community. In fact, “community” is seen more and more as existing in other places and other groups- the school they teach at, their softball team, the Starbucks they hang out at, the folks they watch the football game with. 

Perhaps Yelp is just another analyzing method for showing what the church no longer is.