The Following of Influencers

WORDS FROM W.W.                                                  April 7, 2019

                              

More than 24 million people follow Huda Kattan on Instagram, and she has 2.2 million subscribers on YouTube. Ever since Kim Kardashian wore a series of false eyelashes that Kattan has created, her cosmetics products have attracted a crowd. 

She is one of the new breed of social media marketing people called “influencers.” An influencer does just that! Influences the opinions and decisions of other people who follow them.

Some influencers are compensated by companies whose products they promote. For example, if an influencer takes a selfie of himself eating an Egg McMuffin he may be compensated in some way by McDonald’s.

Why? Because his followers model their behavior after him. Egg McMuffins may go up a hundred thousand in sales the day after he posts a picture of him biting into one.

It is why athletic footwear companies pay top-level athletes boatloads of money to wear their brand. What did Air Jordan mean before it became the name of a Nike shoe? Suddenly millions of athletes began lacing up Air Jordans because of Michael Jordan and the subtle idea that they would be skying through the air like him. 

Influence is not new term. Kids have been told to stay away from so-and-so because he’s a bad influence. In other words, when a young boy hung around with him he was prone to making stupid decisions. Parents, of course, would also talk about who might be a good influence on their child! 

Coming from a long career as a church pastor, I always felt the tension in people’s lives over who and what influences them the most. There were those who were passionate about Jesus, sought the leading…the influencing, if you will…of the Holy Spirit, and the whisper of God. And then there were those who fluctuated- on fire for the Lord one week and as ho-hum as generic peanut butter the next. Finally, there were those who it didn’t take a rocket scientist to figure out were not being influenced by Jesus much at all. 

These days it seems that Sunday church attendance fluctuates according to what time the Denver Bronco’s game kicks off, or how nice the weather is outside, or other Sunday commitments like youth soccer, baseball, volleyball, basketball, or lacrosse.

In other words, “church” has decreasing influence on people’s lives. Each year in the United States between 6,000 and 10,000 churches now close. They’ve become irrelevant in the eyes of much of the populace. Like Amazon has made the locally-owned book store a memory of the past, change has caused many of our places of worship to close up shop.

And yet there’s hope!

Just as people are influenced by the images of Huda Kattan fake eyelashes, the symbols and images of the Christian faith are still strong influencers. The Cross of Christ will always be powerful and meaningful. The image of an empty tomb conveys the possibilities of life in the midst of darkness and death. A broken piece of bread continues to influence me to ponder and think about my identity in Christ.

Granted the influencers of the Christian faith are not fluff and cosmetic, which seem to attract a certain part of our population, but they are deeply significant and rooted in truth.

“Church World” has been rocked in recent times by scandals, pastors who have been worshipped more than Jesus himself, and identifying with the voice of politics as opposed to the politics of Jesus. There are a growing number of people who now identity the church as one of those “bad influences.”

Perhaps there will be a renewal on the horizon of some influences that will lead hurting people back to the source of hope and darkened minds back to the Light! If fake eyelashes can influence millions of people, could a new vision from God influence the multitudes of people whose eyes are weary from the search for something meaningful and enduring?

Explore posts in the same categories: Bible, children, Christianity, Community, Death, Faith, Holy Spirit, Jesus, love, Parenting, Pastor, Story, The Church, Uncategorized, Youth

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