The Resurrection Financial Bonanza

WORDS FROM W.W.                                                                         March 30, 2012

There always seems to be an outcry at Christmas-time about the commercialism of the season. Blow-up nativity scenes, houses that are so lit up it requires sun glasses to be able to look at them, crowded mall parking lots…we know the seasonal routine!

Resurrection Sunday…also known as Easter Sunday…which follows closely on the heels of Good Friday…is becoming a financial bonanza as well! My wife went to purchase some new “resurrection eggs” ( a product that comes in an egg carton, and tells the story of the cross and resurrection) at a local Christian supply and gift store and she was started that the price to tell the story of Jesus with a visual aid had risen substantially. Evidently, “rising prices” goes hand-in-hand with Jesus rising from the dead.

I can just imagine Jesus “buying into” Passover; or being a walking example of the Mosaic Law. “Ten Commandments Chain Necklace!” A t-shirt that says “I Am the I Am that I Am Talked About!” That would have gotten some attention. Perhaps a “burning bush” inflatable on the Sea of Galilee beach!

Go into a Christian book store these days and you will be amazed at how many things you can buy that have the words “He has risen!” stamped on them. “He’s alive!” on a t-shirt is a hot seller. Pretty soon the open tomb will come in an inflatable as well; or maybe with a blow-up boulder that can be anchored in the grass of the front lawn.

Why the commercialism of Easter? Could it be that the gap in the midst of our culture between the religious and not-interested; or the “determined” and the “embittered”, is so wide that Christians are going to the next level in terms of displaying our identity?

Not necessarily inflatables for the front yard, but products that offer us a bit of assurance that we’re people of the Way! My cynical nature tells me it’s less about proclaiming the celebration of the Risen Savior, and more about our growing uncertainty as to how to verbally testify who he is, and why we follow him. It’s less threatening to us… buy a picture for my living room of a pile of empty cloths in an open tomb than it is to talk to my neighbor about the hope that I’m experiencing in my life.

And do you know what will happen if enough Christians flock to Christian book stores and buy Easter products?

Walmart will get into the action! I cringe at the thought!

Explore posts in the same categories: Christianity, Faith

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