Words from WW Blog

Hebrews 4:14 “Therefore, since we have a great high priest who has ascended into heaven, Jesus the Son of God, let us hold firmly to the faith we profess.”

Emphasizing Jesus seems to be a disappearing item. Recently, Porsche, the producer of some too-high-priced autos, erased the image of Christo Rei (Christ the King) part of the way through the promotional video the company was making to celebrate 60 years of its 911 model. After a backlash came as a result of the disappearance, Porsche took the original ad off of YouTube.

The promo had shown a red Porsche 911 speeding past the famous statue of Jesus standing with outstretched arms, except Jesus had been erased from the picture and only the statue’s pedestal could be seen.

The statue, which was completed in the 1950s in Lisbon, is a representative of Portugal’s thankfulness for being saved from the horrors of World War II. Porsche was quick to apologize, hinting that it was an oversight. Yet, why would the maker of a luxury car film its promotional video with a statute in the background that is known worldwide, and then erase the essence of the statue?

Perhaps it was thinking that Jesus might overshadow the new, limited edition, Porsche 911 S/T model, which will have less than 2000 units made and will cost just under $300,000. Maybe a marketing genius figured out that the consumer’s attention might be more on the outstretched arms of the Prince of Peace than the Porsche.

Before Porsche could take the promotional film off of YouTube, one X (Twitter) user saved the video. As of a few days ago, it had six million views. Missing Jesus was noticed.

Some commentators at this point might go to the secularization of our culture or the dominance of modern-day paganism, but that’s not my intent or aim. What I find is that Jesus causes an uncomfortableness when brought into areas of our lives that aren’t seen as being religious. Our culture compartmentalizes spiritual concepts, as if they are just one room in a house whose door is kept shut, until we need something out of it.

Therefore, Jesus gets erased from many of our life scenes. He’s back on His pedestal at certain events, but absent from the picture in others. The image of a Savior with outstretched arms to take all people in is too much for many folk, evidently many of those who drive $300,000 red sports cars.

This entry was posted on August 11, 2023 at 1:57 pm and is filed under Uncategorized. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.